Having a strong B2B marketing strategy is a key to success in today’s global marketplace. B2B marketers have become more aware of how important it is to practice various marketing strategies. This awareness has led marketers to learn how to reach their target audience. With the attention of the B2B decision-makers being grasped, it is important for your brand to create a B2B marketing strategy. This strategy should address traditional and potential promotional opportunities.
The expanding modern markets, allows you to see the change in audiences. You will also be able to see the emergence of the best B2B marketing strategies while watching the expansion of the market. If you are wanting to be ahead of the others, then new methods need to be practiced regularly. Today, we will be talking about 7 of the top B2B marketing tactics used to increase ROI, leads, and sales. We will also explain the reasons behind why it is important to practice these tactics.
Set Your Goals
The email marketing goals can be achieved by marketers with strong marketing tactics for established growth and evolution. If your to-do list has email marketing on it, then start setting goals. Starting marketing goals will make it easy to evaluate your marketing events as well as provide focus to stay with them. Goals are SMART: specific, measurable, achievable, relevant, and time-bound. However, even though you plan, there is a risk of losing the benefits of email marketing without setting smart goals.
You are able to measure the success or failure of a marketing campaign with goals. Goals also show you what should change in the future after realizing your success or failure. Keeping a strong email marketing strategy ensures your marketing goals and increases your business performance.
Know Your Target Audience
For marketing purposes, your target audience is a group of individuals your marketing campaign is directed at. Once your goals are set, you can decide who your audience is. What is it that makes a Target Audience important? It is important to have a target audience, because the campaign that works for one audience may not work for another. This is why different strategies must be focused on to bring in the audience that you want.
The effectiveness of a promotional email depends on what is compatible with your target audience. Focusing on the people most in need or more interested in your service or product, provides a mutual benefit. This benefit means your resources are placed into the right efforts and money is spent by your clients on their needs. To grasp a better understanding of how people are involved, data is relied on by marketing specialists. This data also helps with the creation of a target audience.
Create Interesting Campaigns
If email campaigns are not already on your list of priorities, then they should be. The audience for emails are constantly growing and many are going mobile. Using an email campaign is an effective way to have direct contact with customers. An email campaign can also be used to develop relationships with potential customers.
High-quality images are the best way to catch the customer’s attention on the internet. Customers find images better than long messages with text because it keeps their attention and motivates them to continue looking through the message. So it is necessary for a strong email campaign to have images in today’s digital world.
“According to MailChimp the amount of images in an email has a dramatic influence on the open/click rate.”
The attention of the readers have increased because of the images and the competing email campaigns. The design of an email may be difficult to put together, but your audience will be impressed. You will also see the success of the investment of time spent implementing visual images in the email.
Make Your Subject Lines Effective
Studies have shown that 35 percent of emails are opened because of the subject lines alone. This is why it is necessary to create an effective and appealing subject line. With the attractiveness of the subject line, people will take the time to click through the email. Recipients who receive emails with good subject lines, will want to verify the content of the email, because the subject line is personal, descriptive and speaks to them.
“ According to MailChimp, the most effective subject lines are brief, descriptive, descriptive, and include a reason for the user to click ‘open’.”
When writing a subject line, it is important to keep your target audience as well as the action you are wanting them to take. Creating an appealing subject line will either mean getting deleted or having a loyal subscriber the consumer reads it. So knowing all of the important email strategies are key to enhancing engagement.
The growing mobile revolution today requires email marketers to create a plan to account for when, how, and where people get involved with email campaigns they send. Reading emails on mobile devices is on the rise. In the past years, since the invention of mobile devices, the use of the desktop has come close to being second behind the trending mobile technology. According to Litmus, 53 percent of emails opened, are on mobile devices. Moveable Ink discovered that 67 percent of emails were open on mobile devices.
Studies may cite different stats, but the line trends are the same.
The Mobile Era and how to optimize your email. In today’s age there are 8 steps to make sure your email campaigns are opened, clicked, and converted:
- Make sure to use mobile-ready templates
- Create a shortened subject line
- Write preheader text that is compelling
- Optimize the ‘From’ Name
- Balance the image size and text
- Big buttons for big fingers
- Make use of mobile-ready landing pages
Even though trends may come and go, the best trends always stick around. Take these email marketing practices and break a leg!
Search Engine Optimization (SEO)
Are you wanting your readers to engage with you on your social platforms? Are there any emails that impact sales? If there are, how many of them are there? An excellent complement for SEO, is email marketing. Are you wondering how your emails can generate SEO results? There is no obvious connection between SEO and emails. However, the audience is involved the traffic is handled by email use. There are also no other marketing channels when using email.
When combined, Search Engine Optimization and email marketing is centered around the transfer of content from emails to the site and vice versa. A great source for leads and resourceful way to get traffic, Search Engine Optimization is great for you to use. Using email marketing is a main way to generate leads for companies. Let’s take a look at some ways to combine SEO and email for bringing in even more leads!
- Provide an email with link building content
- Create some of the best lead generated topics for optimization
- Make a test offer conversion before sending an email
- Make use of PPC for boosting email Click-Through Rate (CTR)
- Landing pages for Search Engine Optimization
- Take time to focus on email sharing for link building
- Test the email subject lines by using PPC
If you want to run this complex algorithm, then set up your email campaign. Take the time to monitor your progress by testing all of the methods.
Are you wanting to integrate your email marketing with the efforts of your social media? Digital marketing is somewhat in the same category of email and social media marketing. Email marketing has been apart of digital marketing in the recent years of technology and still holds a place of importance in the digital marketing world. However, using email to market is not the only way marketers are expanding their reach in the digital world. Goals are being achieved with marketers with the help of Pay-Per-Click (PPC), Content Marketing, and social media along with other forms of digital media.
Facebook may be the number one trending source for referral for when websites need more traffic. Shareaholic is also a source that can be used for getting traffic for a website. Other websites like Buzzfeed generate a majority of their traffic from social media.
Do you think that social media and email marketing should integrate? The answer is yes, and here are some reasons why:
- To extend your email reach
- To identify key influencers
- To grow your subscriber list
Even though you can find success using email marketing and social media networks separately, you can also find real success with these strategies being combined as well. These strategies will help with exceeding your internet goals when striving to expand marketing in the internet world.
If you follow these seven steps, you will be able to check your box for your B2B email marketing strategy. You are now ready to start your optimization and improving your B2B strategy to growth. These strategies will also help you see a return on investment from there.