Do you ever ask yourself why email marketing is so important? Many may think that email marketing is a dying industry, but they are wrong. Some may ask if small businesses will have a future with digital marketing and the answer is yes. Being known as an effective way to keep the attention of…
Digital Marketing, and especially the landscape of Email Marketing see frequent changes. Trends come, transforms the marketing industry for good and are replaced by new ones. This might leave you wondering whether you are utilizing your email list or missing out on any trend that could have given higher conversions. But relax, the fact is:…
Today, HyenaFox has declared that as of May 25, 2018, GDPR will be fully complied by. Ever since the start of the company, HyenaFox has prided themselves on being devoted to protecting and keeping the data of our clients private. Additionally, HyenaFox was certified in 2015 with the EU-U.S. Privacy Shield Framework as well as…
Last month the state of California approved a privacy law that will involve many changes being made on how companies handle consumer information. The California Consumer Privacy Act of 2018 (CCPA), gives consumers the right to know what information is collected about them as well as what the companies will do with that information. This…
B2B EMAIL MARKETING Having a strong B2B marketing strategy is a key to success in today’s global marketplace. B2B marketers have become more aware of how important it is to practice various marketing strategies. This awareness has led marketers to learn how to reach their target audience. With the attention of the B2B decision-makers being…
E-Appending or email appending is a practice used in marketing and involves using known data from a customer, such as the first name, last name, or postal address. It also to matches against a vendor’s database in order to obtain email addresses. This practice is used to grow the email subscriber list with the intention…
A new generation of technology has created an easier way to communicate. More communication tools, like Skype and Whatsapp are used to make our correspondence more convenient. However, emailing those you need to contact is still considered one of the best ways to contact others. This being, because today’s world is filled with people who…
