There is key contact information held by marketing databases, which include fields such as Names, Phone Number, Addresses, and Email as well as other fields like Company Revenue, URL, Employee Size, and any other fields pertaining to company contacts. Companies use contact information for telemarketing, email marketing, and direct mail marketing activities. The popular field may still be the email marketing field even though it is hard to decide which field is more important. The email marketing field is considered more important by some companies because of the high reach, low costs, and the simple delivery mechanisms. With many companies showing more consideration over the email fields than others, confusion can created at the expense of other contact fields. At HyenaFox all contact data fields are considered important and maintained for use of a variety of marketing events. There is a specialized process that we use to append other contact fields to the email addresses of company databases. This specialized process is called Reverse Append and is important to keeping contact lists updated and fresh.
Many instances have shown that companies have obtained email addresses from a service provider with a bad reputation. Even though, some of these email addresses may be valid, the information may not be provided for companies for each division of their campaign. Unfortunately, for some of these instances, many companies may send out email blasts without the success they were hoping for in validating company information. With our reverse append process, you will have help with completing blind lists with the contact fields information, like Name, Phone Number and URL, and Address, along with other fields that will help with making your campaigns more meaningful for delivery and measurement. It has been shown that merging email campaigns as well as telemarketing and direct mail campaigns will better the response rate. If you make sure to have all data fields in your marketing list, you will have a better chance of getting the maximum result out of your marketing campaign, regardless of what mode it is.
With partial data, the Reverse Append Process is fielded against its Master Database. The available contact information provides matches and corresponds the contact records in its Master Database. HyenaFox also appends missing information that is desired by the client.
Our clients will have a peace of mind with a complete and high quality contact list, provided by the contact list of recent and accurate contact information.
